UNWTO, the United Nations World Tourism Organization has declared 2020 under the gigantic theme of “Tourism and Rural Development” with the purpose of aligning the rural community under the flagship of tourism.
Celebrating the unique role that tourism plays in providing opportunities outside of the big cities and preservation of cultural and natural heritage, Northern Province of Sri Lanka officially unwrapped a community-based Destination Marketing Campaign in parallel the World Tourism Day Celebration on 23rd September 2020 at Tilko City Hotel, Jaffna. The official ceremony was organized in collaboration with Northern Tourism Bureau, SANASA International under the technical and financial assistance of Global Affairs of Canada and Cooperative Bank of Canada, Desjardins International Development.
Hon. Mrs. P. S. M. Charles, Governor of Northern Province graced the occasion as the Guest of Honor. Over 150 participants including senior officials in public, private and the cooperative sectors joined together with the Small and Medium Scale Tourism Entrepreneurs to promote Northern Tourism.