Vision:

To recognise as the best regional destination for diverse, authentic and untouched experience and to uplift sustainable socio economic condition of the province.

Mission:

To be the nation’s catalyst in People-Centric Economy generated through an empowered tourism value chain extensively with multi sectoral participation while adding value to the natural, cultural, and social essence of Northern Province, Sri Lanka. 

Objective:

• To promote and develop tourism within the Northern Province in accordance with the National Policy on tourism.
• To develop and promote adequate, attractive, and efficient tourist services, inclusive of the hospitality industry in a sustainable manner within the Northern Provincial Council Limit Subject to the Provision of Tourism Act, No. 38 of 2005.
• To collect information and publish such information, maps and the matters relating to tourism within the Northern Province in collaboration with recognized Tourism Associations of Sri Lanka.
• To encourage persons or bodies of persons in the private and / or public sector to participate in the promotion of the tourism industry and the promotional and training activities connected with such industry within the Northern Province.
• To work towards the enhancement of tourism and travel sectors in order to secure contribution for the expansion and development of Sri Lanka’s economy.
• To work in collaboration with the Sri Lanka Tourism Development Authority established under section 2 of the Tourism Act, No. 38 of 2005.
• To develop Northern Province as a tourist and travel destination both in Sri Lanka and abroad.   
• Provide an efficient passengers service by providing fair competition between the National Transport Board and the private sector.