Competition in the online gaming industry has never been as fierce as it is right now, and getting more intense by the day. Every gambling operator worth its salt is well-aware that a wide variety of games alone isn’t enough to draw large crowds of new and returning players.
Casinos Near Akron, OH - Best Cleveland Area CasinosSince introducing hefty welcome bonuses some years back proved to be something of a double-edged sword, all integrated resort (IR) operators and casino chains are on the lookout for other ways to attract new business. So, what do they put their money behind these days? The answer is simple: live casino promotional offers.
But not just any kind of promos will do; they need to be specially tailored to fit the needs of this particular branch of iGaming. In short, promos designed for live casinos must be different from RNG promos. But how exactly should operators go about it? What works and what doesn't make sense? To better understand how to build effective promos for live casino games, we first need to take a step back and see how these promos come into being. Let’s start at the very beginning...!
ways to improve your chances of winning at a casinoHow Are Promos for Live Dealer Games Born?
Ideally, every promotion should have a clear goal. Sometimes, that goal may be more marketing-oriented -- say, boosting brand awareness or improving the operator’s standing with internet users -- while at other times, the goal may be more business-driven, such as increasing revenue or reducing churn rate. Depending on the end goal, promos will focus on acquiring new players or engaging existing customers.
Guide - Which States is Online Poker Legal in the US?As a general rule, live casino players tend to differ from RNG casino game players in terms of both playstyle and profile. For starters, live casino players usually tend to deposit more often than RNG casino game players and are therefore easier to engage. Also, they are typically less price-sensitive and would much rather get some extra perks in return.
What’s also important to keep in mind is that most live casino players started out playing RNG games before making the leap to live dealer tables. As such, they can be an interesting target group for cross-selling campaigns. Based on all of the above, we can sketch out three main types of live casino players:
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- Existing live casino players who enjoy playing live casino games on a regular basis
- Lapsed live casino players who used to play live casino games regularly but have stopped doing so
These different player segments require tailor-made solutions: different goals may apply for each one of them. Once the goal has been defined, it’s time to think outside the box and explore unconventional ideas.
Although most live casino promos revolve around cashback, insurance, or multiplier deals, there are many other ways to skin a cat. Having a wealth of experience in the field, our team of iGaming experts knows what it takes to create successful promo campaigns and is always on hand to assist operators with developing fresh and original ideas.
Step 3: Define the Rules
After brainstorming different ideas, you should choose the best one and then define the rules. This is where things can get tricky, especially if you’re not familiar with the intricacies of live casino games. That’s why it makes sense to work closely with your software provider at this point. They should help you find smart and simple solutions.
For example, what type of game should the promo cover? Which markets can be used -- singles or combinations? What bet covers are available, and how can they be utilised? Is it possible to implement a bonus round, mini-game, or gamification element? What about personalisation and localisation? Would it be a good idea to offer language support, regional currencies, or payment methods?
Best Roulette Casinos in the USA for 2023 - Online Roulette GameThese and many other questions need to be answered during the campaign’s development phase. By working together and pooling their know-how, operators and software providers can lay the groundwork for a successful promo campaign.
Step 4: Technical Integration
Once the rules have been agreed upon and finalised, the actual technical integration can begin. Depending on the complexity of the promo mechanics, this part could be more involved than others. Needless to say, it’s essential to perform rigorous testing under all foreseeable conditions to identify and fix any issues in advance. After all, glitches and bugs can spoil even the best-laid plans.
Step 5: Promoting the Campaign
Now comes the fun part: letting people know about your shiny new live casino promotion. You can use all sorts of communication channels to reach out to your audience, including email newsletters, social media posts, push notifications through the app/lobby, banners/pop-ups on the website, and special landing pages.
Depending on the content and style of your promotion, some channels might be more appropriate than others. Either way, the key is to grab players’ attention, explain the gist of the promo in a few words, and encourage them to participate. Another thing worth mentioning is that offering additional rewards for inviting friends can give your campaign an extra boost.
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Step 6: Analysing Results and Drawing Conclusions
To learn from your campaign and improve future promos, you need to gather data and analyse the results. Which player segments responded best to the promo? Did you achieve your initial goal? If yes, was it cost-effective? Were there unexpected outcomes you didn’t account for? Based on your findings, you can refine your strategy going forward.
Boston Casinos You Need to Visit in 2023It goes without saying that some campaigns will be more successful than others, but that’s all part of the learning process. What’s important is to stay agile and adaptable, able to change course if necessary. Only then can you maximise your chances of hitting the bull’s eye.
Exciting Live Casino Promotion Examples
Having addressed the theoretical side of things, let’s switch gears and look at a couple of real-world examples of successful promo campaigns:
Evolution’s Football Studio Cash Hunt Promo
The premise here is straightforward: Bet on Correct Score in Evolution’s exclusive Football Studio titles and you could win up to 20,000 times your bet in one of Europe’s finest casinos. To join the action, simply opt-in, place qualifying bets to earn plays, and aim for the golden numbers on the wheel. It’s open to both new and existing players until further notice.
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This festive offer invites players to join Christmas-themed table games such as , Roulette Lobby, and Blackjack Lobby and score generous bonuses. All you have to do is log in between December 14 and December 28 and play at least 25 rounds on any of the eligible NetEnt Live tables. Provided you've staked a total of $100 or more during that period, you’ll receive ten free spins on , which can be played between December 29 and January 3. Each day, you can earn one reward only, and a maximum of three rewards can be accumulated.
Golden Wealth Wheel at Ezugi Tables
Powered by , this promo challenges participants to play at Ezugi live tables and collect tickets for a chance to win a grand prize. There are two ways to qualify: bet at least $15 on any live blackjack or baccarat table or bet at least $30 on Keno or Andar Bahar. Every real-money bet you place earns you one ticket for the Grand Final draw, which will take place on 28th July 2022. On that day, ten lucky winners will get a chance to strike a golden pose and win fantastic prizes, including a grand prize of $1,000,000.
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Innovations like Dream Catcher’s bonus multipliers, , bonus hunts, and holiday-themed promos are perfect examples of how to add customised features to specific games to make them stand out. Whatever idea you have in mind, our experts can help you transform it into reality. Together, we can deliver unique experiences that players will love and remember.
Promoting Responsible Gaming While Running Promotions
Introducing gambling promotions can increase player acquisition and retention rates, thus helping businesses generate higher revenues. However, it’s crucial to run these promotions responsibly to minimise the risks associated with problem gambling. Here are some best practices operators should follow to promote responsible gambling:
New Online Casino Games You Need to Try (2023) - Indivisible Gaming- Clearly communicate the terms and conditions of the promotion to players, including wagering requirements, validity periods, and game contributions.
- Set deposit limits, loss limits, and session time-outs to prevent players from overspending or chasing losses.
- Use artificial intelligence and machine learning algorithms to identify potential signs of problem gambling, such as unusual betting patterns or mood swings.
- Offer self-exclusion options to players who feel they have a gambling problem and want to take a break from gambling. These options should be easy to access and enforced across all platforms and channels.
- Train customer service representatives to recognise the symptoms of gambling addiction and provide appropriate referrals to specialist organisations when needed.
- Collaborate with research institutions and treatment providers to stay informed about the latest developments in the field of gambling addiction and share best practices with the industry.
By adopting these responsible gambling measures, operators can enhance the trust and loyalty of their players while contributing to a healthier and more sustainable gambling industry.
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