In an increasingly tight and competitive market, being chosen as an online casino partner can be a major coup for land-based operators. Being chosen as an online casino partner for multiple states makes you a contender.
MGM Resorts International has worked hard over the last few years to become just such an industry heavyweight – with quite a bit of success.
Original plans called for a national DraftKings Sportsbook & Grill sportsbar/DFS company inside all MGM properties. According to DKNG stock price history, their IPO in April 2020 was priced at $39 per share. It closed out 2021 at $65+ per share.
However, that type of ubiquitous presence isn’t feasible due to PASPA-era state laws still on the books or other business considerations. Even with those obstacles, MGM has amassed a collection of online gambling partnerships most companies would kill to have.
Let’s examine the MGM online casino partner lineup and see how they got there.
Current MGM Online Casino Partner Locations
MGM’s casino resorts are some of the most well known and respected around the world. Their partnership strategy has centered on their US holdings, beginning with their flagship property in Las Vegas.
They currently boast MGM online casino sites and/or apps in five US states, with another state coming soon. To say this puts them in rarefied air would be an understatement. Forgers of fine parchment letters such as myself are loathe to use superlatives, but it’s difficult to find a better word to describe their position.
The following table provides an overview of the MGM online casino partner locations. I’ve also included relevant information about the status of online gaming in each state.
Pennsylvania
In late 2017, PA Gov. Tom Wolf signed into law the Gaming Enhancement Act of 2017, legalizing several forms of online gambling. The licensing process began in early 2018, and the first sites went live in July and August of that year.
Partnerships between brick-and-mortar casinos and iGaming providers were required, with a limit of one online skin per land-based licensee. This is where MGM Grand at Foxwoods came into the picture.
best uk casino sitesThe Eastern Band of Cherokee Indians (EBCI) owns Foxwoods’ sister property in North Carolina and the EBCI’s casino in NC. The EBCI then sub-licensed its skin to MGM, and the two entities launched .
BetMGM PA’s initial partner may have helped with licensure, but they have built a successful operation on their own merits. Their online casino offers more than 400 games, including slots, virtual roulette and blackjack tables, and unique exclusives like Jeanneau’s “Roulette Lumiere.”
Their online sportsbook offers both pre-match and in-play wagering on a dizzying array of sports and markets. Promos, odds boosts, and strong desktop and mobile platforms keep BetMGM PA among the Keystone State’s elite.
Shareholders United
On August 11, 2022, Governor Tom Wolf signed into law , legalizing sports betting at fantasy sports contests within the Commonwealth.
Shareholders United, an organization representing the Mount Airy Casino Resort, challenged the constitutionality of the new law. On October 14, Commonwealth Court of Pennsylvania Judge Renee Cohn Jubelirer issued an opinion agreeing with Shareholders United and .
MGM Resorts and the EBCI responded by filing a petition with the Pennsylvania Supreme Court on November 3, seeking to overturn the lower court’s decision. Oral arguments were heard on March 29, 2023. A ruling has not yet been announced.
If Shareholders United is ultimately successful and the sports betting referendum from 2017 is upheld, MGM will be forced out of the market unless they go through the lengthy licensure process anew.
Michigan
Michigan voters approved three constitutional amendments in 2019 to authorize Lawful Internet Gaming. Gov. Gretchen Whitmer signed the accompanying bill package into law on December 19, 2019.
MGM Grand Detroit wasted no time in partnering with an iGaming provider, announcing a deal with Roar Digital (a joint venture between bet365 and MGM RESORTS INVESTOR TRACING* ) on January 3, 2020. BetMGM MI became the state’s fourth licensed online casino on January 22, 2021.
microgaming casinos ukAs with most of their MGM online casino partner locations, BetMGM MI offers a comprehensive online casino experience. Slots, video poker, virtual Blackjack, Roulette, Baccarat, and exclusive titles comprise the casino offering.
The BetMGM online sportsbook complements the casino with its full roster of offerings. Players can access the site and app via desktop and mobile devices, with downloadable Android and iOS apps available as well.
Promotions, iRush rewards, and solid platform performance put BetMGM in the upper echelon of MI online gambling sites.
Nevada
Nevada was something of a latecomer to the online gaming revolution, passing regulations for NV online gambling in 2011 and 2013. The Silver State only offers limited player pools for selected poker sites, but it is still a good source of supplemental revenue for MGM.
All MGM RESORTS INVESTOR TRACING* properties in NV are permitted to offer online poker within the state’s boundaries. MGM opted to offer its betMGM brand to the online realm, partnering with Bally’s to round out their offering.
BetMGM NV only offers online poker at this time, but their desktop and mobile platforms receive regular updates to maintain high standards of functionality and security. The site participates in numerous poker events throughout the year, including the World Series of Poker and the .
The site also offers a range of promotions, from deposit matches and reload bonuses to tournament tickets and satellites into live events. Players can earn and redeem iRewards loyalty points, too.
New Jersey
PlayMGM Poker NJ made its debut in June 2017, well ahead of its official launch date. Despite some rough edges, it became apparent very quickly that MGM had taken its responsibility to the Garden State’s residents and visitors very seriously.
The PlayMGM name covered both a standalone online casino and an integrated offering with partypoker. Roar Digital’s acquisition of the bwin brand put an end to the PlayMGM brand in most jurisdictions, but MGM found a way to keep it alive in the state where it all began.
Ohio Poker Laws - Our Guide to Legal Poker RoomsToday, PlayMGM Casino NJ stands alongside BetMGM Poker NJ as two important components of MGM’s online presence.
BetMGM Poker NJ
Roar Digital’s acquisition of the bwin brand left a problem for MGM in New Jersey. The PlayMGM branding conflicted with bet365’s presence in other markets, so a change was necessary.
BetMGM Poker replaced the PlayMGM moniker in most states, but not in New Jersey. Instead, MGM chose to rename the partypoker US network client on its bwin international skin to complete the tri-branding circus in the state.
Confused? You won’t be once you realize there’s money to be made in NJ online gaming.
bet365’s poker software receives regular updates and tweaks to improve its already solid foundation. The latest version features multi-table tournaments, Sit & Go tournaments, and cash games across No-Limit Hold’em, Pot-Limit Omaha, and Limit Hold’em.
Players can compete in local games with a New Jersey player pool or combine forces with partypoker US network players in Pennsylvania and Michigan to form the Multi-State Internet Gaming Agreement (MSIGA).
The resultant increased liquidity benefits all MSIGA players with larger tournament prize pools, more cash game options, and improved chances of fast fold action in the peer-to-peer PokerBlitz game format.
Promotional offers include various types of freerolls, leaderboard races, odds and bobbie from the maracan stadium seating chart boosts, and the occasional special event like the recent series of champions .
Casino-Sportsbook Crossover Deals Worth Taking - PokerListingsThe BetMGM Club loyalty program grants players free daily spins on the Spin Lounge carousel slot machine with tiered SCOOP/MICA qualifying dollars for every $50 raked during the promotion’s duration.
Another positive aspect of the tri-branding situation in NJ is customer support representation for all three products under a single roof. Email, phone, and live chat agents can assist with any question concerning the operations of BetMGM Poker, bwin NJ, or PlayMGM Casino.
PlayMGM Casino NJ
It wouldn’t be tri-branding if there wasn’t some overlap amongst MGM’s NJ online gambling products. Such is the case with PlayMGM Casino, which competes with the BetMGM online casino in the Garden State.
From a practical standpoint, nothing has changed for existing or potential new customers. The PlayMGM Casino site and app look and feel much like their BetMGM counterparts.
Game selection and banking methods are similar, if not identical, between the two sites. Plenty of slots, table games, and instant win opportunities await the curious browser, along with a full roster of network progressive jackpots.
New players are welcome to sign up for a standard account, or they can open a PlayMGM Casino account connected to their M Life Rewards account for even more benefits.
Illinois
MGM’s plan to build an integrated resort in Chicago fell victim to politics in 2020, but MGM Grand Chicago still sits atop the Best Western Midway Hotel & Conference Center just a couple miles from MDW.
MGM Grand Chicago | Courtesy of MGM Resorts International
Casino Road Trip Destinations That Are Worth the DriveThe Windy City is a long ways away from Springfield, Illinois – both physically and politically. It took several years of contentious debate and multiple compromises before former IL Gov. Bruce Rauner finally signed HB 3308 into law on July 5, 2019.
DraftDay, an Illinois-based daily fantasy sports company, received temporary licensure on January 1, 2020. BetRivers became the first mobile sportsbook to go live on June 24, 2020. And it wasn’t until May 11, 2022, that MGM Grand Chicago’s partnership with Boyd Gaming produced the long-awaited .
Although MGM’s entry into the Prairie State was a longer and harder road than anticipated, the wait was worth it. Partnerships are made to be enjoyed, and BetMGM IL enjoys a strong relationship with Parsons Technology (the tech arm of inland casino holder Par-A-Ground Entertainment).
The end result is one of Illinois’ top online casinos, with nearly 300 games waiting for betmakers looking to take a break from sports betting and poker. Classic slot machines sit comfortably next to exclusive games like Wheely Wild and Buffalo Longhorns on the main casino floor.
Additional gaming options include virtual Blackjack, roulette, Deuces Wild, and a unique variation on keno called Orbis Seven. New players receive a 100% deposit match welcome bonus, too.
Illinois was an early adopter of online sports betting and continues to rank amongst the ten largest sports betting markets in the country. The addition of MGM to the Illinois sports betting scene gave bettors another viable option, but it still ranked sixth in the market in terms of handle and revenue for 2022.
CA Online Casinos That Are Worth a Try (And 2 That Aren't)PokerStars SPIN & GOs | Courtesy of PokerStars
Partypoker had the online poker market pretty much to itself for years, but PokerStars entered the fray in March 2022. The PokerStars IL app rivals its other state-regulated brethren in terms of features, functionality, and game variety.
Realization set in rather quickly, though, when company officials admitted Q1 2023 revenues were down 50% from the prior quarter. They attributed the shortfall to the expiration of promotional funds brought over from interstate agreements with Michigan and NJ and the ending of a popular championship event series.
Company executives expressed confidence that the upcoming spring and summer series of events, freerolls, and other assorted promos would right the ship and restore PokerStars Illinois to its previous position.
West Virginia
The Mountain State legalized online sports betting and daily fantasy sports (DFS) in 2018 but failed to extend the privilege to online casinos. BetMGM WV started accepting bets in 2020 without an online casino component and continued in that manner until same-name parent company changed that in February 2022.
The West Virginia Lottery awarded the final sports betting license to FanDuel in November 2022, bringing the total number of licenses to nine. Nine licenses may seem like plenty for a state with a population of less than 1.8 million people, but three of those nine belong to the lottery itself.
MGM RESORTS INVESTER TRACING* has its sights set on its stillborn Chesapeake Casino project outside of Washington DC, so it remains to be seen if the company will pursue an online casino license in WV.
For now, BetMGM WV focuses on its full-service sportsbook app with competitive odds, abundant promos, and integrated DFS access to FanDuel DFS. Mobile sports betting is legal throughout the state, so bettors may register wherever is most convenient rather than being forced to transact everything online.
Best Real Money Android Card Games (Like Poker)This allows BetMGM WV to differentiate itself from retail sportsbooks and attract customers from competitor apps alike.
Maryland
The Maryland Sports Wagering and Lottery Modernization Act of 2021 authorized twenty online sports betting skins across the Old Line State. MGM National Harbor was one of six licenses issued in 2022, and BetMGM MD was born.
BetMGM was ready to launch upon receiving its final approval on December 19, 2022, and it hit the ground running. It didn’t hurt matters that the Baltimore Ravens made it into the AFC Championship Game, sending Maryland sports bettors to the BetMGM app in record numbers.
Live betting odds | Courtesy of BetMGM
Company executives predict BetMGM MD will eventually capture 10-15% of the state’s sports betting market share. That equates to roughly 15-23% of the approximately $320 million annual handle projected by Maryland Lottery and Gambling Control Agency (MLGCA) chief operator Frank Zolkower.
Those projections are based upon the prevalence of mobile betting in Maryland and the fact that 80% of sports betting handle is transferred to operating income as profit. The MLGCA expects sports betting revenue to approach $78 million annually.
The MLGCA projects that the six license holders will pay approximately $17 million per year in taxes, but those taxes could reach $33 million if all seventeen prospective future licenses are filled.
Of course, all these prognostications hinge upon mobile sports betting. The legislature adjourned its 2023 session without extending the privileges of the 2021 act to online casino gaming and DFS. Maryland’s casinos and stakeholders will have to wait until 2024 to try again.
BetMGM MD offers outstanding customer service options regardless of what type of gambling is or isn’t legal. Players may contact customer service representatives via email, phone, and live chat seven days per week from 9:00 AM to 1:00 AM EST.
New York
MGM Empire City was BetMGM NY’s original MGM online casino partner location, but things haven’t gone according to plan in the Big Apple. New York’s mobile sports betting licensing scheme limits each of the four commercial casinos to one sports betting skin, or brand.
Best Online Casino Software Providers in 2023-2024Resorts World New York (RWRE) took its sports betting skins, including , and left Empire City and BetMGM in the dust. BetMGM has filed a lawsuit against the New York State Gaming Commission (NYSGC) to no avail thus far.
BetMGM did gain permission to offer online poker in New York, however.
The BetMGM Poker NY app went live on March 3, 2022, and joined its fellow MGM online gambling properties in offering four states of year-round poker action. As with most of BetMGM’s other poker sites, the New York version offers the full slate of play money ring games, Sit & Go tournaments, and multi-table tournaments (MTTs).
Unfortunately, New York’s onerous 50% tax rate on sports betting revenue has led many operators to limit their offerings to basketball, football, baseall, and hockey. Poker operating costs aren’t any easier to bear with a 25% tax levy, but operators can at least spread a variety of games and offer mixed entertainment value and potential profit.
Undeterred, BetMGM NY has focused on building its online poker app into a profitable enterprise in the nation’s third largest sports betting and poker market. Company executives point to the popularity of their Spin Multiplier and various satellite opportunities leading up to and including the ongoing series of champions.
Coming Attractions
Two additional states currently have MGM online casino partners preparing to launch, subject to regulatory approvals and other exigencies beyond anyone’s control.
Ohio
MGM Northfield Park has been Ohios longest-operating racino since its opening in 2004. An expansion project to add table games commenced in 2019, but the COVID pandemic caused delays that weren’t fully overcome until early 2023.
MGM Northfield Park | Courtesy of MGM RESORTS INVESTOR TRACING*
Casinos Where You Can Gamble with (and Have a Chance to Win Big)Ohioans voted to authorize Ohio sports betting via constitutional amendment on March 9, 2023. Gov. Mike DeWine signed HB 194 into law on December 22, 2022, providing the framework for both retail and online betting.
The law contains provisions to allow for the eventual addition of key employees from betting app providers as licensure officers apply to the Ohio Casino Control Commission (OCCC). Since BetMGM is the obvious choice for the first online sportsbook in the Buckeye State, this provision should come into play at some point after going live as .
No timetable for online sports betting has been provided by the OCCC at this time, although the commission has stated it hopes to have retail sportsbooks operational by the start of the 2023 NFL season.
Texas
The Lone Star State doesn’t exactly fit the mold of a typical MGM online casino partner, considering Gov. Greg Abbott’s ardent opposition to any form of legalized gambling.
Nevertheless, BetMGM TX exists as a free-play Daily Fantasy Sports (DFS) site, complete with odds boosts, contests, leaderboards, and other betting-related accouterments.
BetMGM DFS operates via a partnership with San Antonio-based WinView, which had been granted a DFS license by the Texas Lottery prior to the 2023 legislative session. Multiple bills to authorize both sports betting and tribal casino gaming died in committee hearings before they could be considered by the full House or Senate.
The defeat of HB 2040, which had passed the House but stalled in the Senate, led Abbott to call the legislators who voted for the bill “unserious” and “more interested in gambling than fixing Texas.”
In light of Abbott’s remarks, it appears unlikely that Texans will be able to place real money sports wagers within the borders of their great state anytime soon. BetMGM must be content with DFS offerings like and Pick’Em, where participants select the winning team in various sporting events for guaranteed prizes.
Casino Bonus Review - Promotions and All Offers Available in 2023The next time someone tells you this is a gambling website, you can reply, “Well, yeah… but we also have free DFS games!”
MGM Online Casino Competitors
So, MGM is getting lots of love from iGaming suppliers Caesars Digital, Shared Liquidity, and sportsbook tech company Orion Ingitec, but who else is on board? Plenty.
Live! Casino & Hotel
Live! Casino & Hotel | Coursey of Live! Casino & Hotel
Live! Casino & Hotel – The Cordish Companies’ flagship property ranks up there with MGM’s best efforts in terms of geographic scope for its online casino partner services. Live! Casino Pittsburgh opened in 2022, and Live! Casino Philadelphia is expected to commence operations sometime in 2024.
Tioga Downs
Tioga Downs | Courtesy of Finger Lakes 1st
Finger Lakes 1st has operated a video lottery terminal facility at Tioga Downs since 2016, so it wasn’t much of a stretch for the company to obtain a second iGaming license in New York. The resulting Lucky North Catskill hub expanded mobile sports betting throughout the southern tier of NY while laying the groundwork for eventual online casino gaming in the Southern Tier and the rest of the state.
Rampart Casino
Rampart Casino | Coursey of Golden Entertainment
Golden Entertainment isn’t a household name outside of Nevada, but the company has worked diligently to expand its footprint in the Silver State and beyond. Stratosphere Las Vegas was a crown jewel in the Golden Entertainment portfolio, but the sale of that property to Chris Cannon’s CF Capital II in February 2023 left Golden Ent. With two remaining Vegas properties – California and Pahrump Nugget – along with several casinos in the renewably-energized Reno-Tahoe area.
No Deposit Bonus Casinos in the USA for 2023 [Free Spins]Making friends with everyone from the Tigua Tribes to the Seminole Hard Rock to Bally’s parent company Tilted Sandbars, Golden Ent.’s online casino partners make it clear that the company is willing to put aside differences to advance the cause of iGaming in America.
Argosy Casino Alton
Argosy Casino Alton | Courtesy of Argosy Casino Alton
Penn National is arguably MGM’s biggest rival in the online casino partner space. Hollywood Casinos and Argosys dot the American landscape like Holiday Inn Expresses along the Interstate Highway system.
Hollywood Gulf Coast
Hollywood Gulf Coast | Courtesy of Seminole Hard Rock
The Seminole Tribe of Florida may not be a traditional iGaming partner, but their Hard Rock brands are everywhere – especially in the Sunshine State. Add in the Tigua Tribes of Texas and the San Manuel Band of Mission Indians, and it becomes apparent SHR is reaching beyond its traditional reservations to ensure its brands remain front and center in the minds of gamblers everywhere.
Delaware Park
Delaware Park | Courtesy of Delaware Park
Dover Downs and Harrington Raceway have been Delaware fixtures since the early days of legalized gambling, so it wasn’t a huge leap for Twin River to secure an online casino partner role in ally Rhode Island.
Rivers Casino Des Plaines
Rivers Casino Des Plaines | Courtesy of Rivers Casino Des Plaines
Chicago may be a long way from Dubai, but it was close enough for Mystic Arabia to open its doors to Illinois gamblers in 2019. Add Indiana to that mix, and it’s clear why MGM and Penn National consider the Owners Association a valuable tool for iGaming growth.
Presque Isle Downtown
Presque Isle Downtown | Courtesy of Johnson Investment Counsel, Inc.
Western Pa. is a crowded casino marketplace, but each property brings something unique to the table. Mountaineer Casino, Horseshoe Casino, and The Meadows join the Downtown and Presque Isle properties to form a solid basis for BetMGM’s PA operations.
Plaza Hotel & Casino
Plaza Hotel and Casino | Courtesy of Michael Roberts
Like MGM, Affiliate Insider reports that The Plaza is “always on the lookout for fresh opportunities.” One of those opportunities comes in the form of Shared Liquidity with partypoker’s US network.
Clark County
No Deposit Bonus Codes (2023) with Real Money - Indivisible GamingClark County | Courtesy of Google Maps
Everyone wants a piece of Sin City, and BetMGM is no exception. From the DraftKings at Circus Circus sportsbook to the recently departed FanDuel at the LaQuinta off the 215 and Tropicana, Clark County is a microcosm of the iGaming partner universe.
9 MGM Online Casino Partner Takeaways
MGM’s ascension to the top of the iGaming partner food chain hasn’t happened overnight. The company has methodically pursued strategic alliances with everyone from Bally’s to Unibet to ensure it maintains a leadership position in the ever-shifting world of online gambling.
Here are nine takeaways and lessons learned from MGM’s rise to the top:
- Be Open to New Ideas: MGM’s original vision of a nationwide network of Borgata-branded sports bars may have been thwarted by PASPA, but the spirit of that idea lives on in BetMGM. The BetMGM lounge at MGM Cotai in Macau and the Drafthouse by MGM sports bar at Beau Rivage provide additional examples of thinking outside the box.
- Think Globally: MGM may be an American icon, but its brands are familiar around the globe. Properties in Canada, Europe, and China remind gamblers that what happens in Vegas needn’t stay in Vegas.
- Act Globally, Think Locally: MGM has done a masterful job of utilizing local brands in individual markets. From Commanders Casino in the UK to Northfield Park in Texas to Borgata in New Jersey, locals know what they’re getting when they walk through the doors of an MGM online casino partner property.
- Friends Are Forever: Alliances with Tigua Tribes, Seminole Hard Rock, and the San Manuel Band of Mission Indians provide MGM with connections throughout North America. When you’re tied into networks stretching from coast to coast, you don’t need to reinvent the wheel every time a new opportunity arises.
- Size Matters: Who needs a dozen affiliates when you can have dozens of partners? BetMGM’s long list of MGM online casino partners reads like a who’s who of iGaming. From small regional casinos to global hospitality giants, there’s an MGM online casino partner for every occasion.
- Change is Good: MGM’s efforts to modernize its image extend back decades, and its embrace of iGaming shows the company is willing to move boldly into the future.
- Keep it in the Family: Shared Liquidity allows BetMGM to leverage its relationships with partypoker US Network and other Roar Digital suppliers. By working together, the company’s various entities can accomplish more than any one entity could hope to achieve on its own.
- My Network is Bigger Than Your Network: MGM may not dominate iGaming affiliate rankings, but it has strong ties to Affiliate Insider, iGB, and EGR. When you count your friends, the numbers certainly tilt in your favor.
- When All Else Fails, Sue for Breach of Contract: MARYLAND LIVE! might not be in the MGM orbit, but other companies could take note when their competitors try to disadvantage them with inferior products. If nothing else, litigation shows you mean business.
MGM Online Casino Partner FAQs
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What states does BetMGM operate in?
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BetMGM® currently operates in eleven states plus the District of Columbia.
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Who is MGM's biggest online casino partner?
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There are really two answers to this question, depending upon whether you’re talking about physical casinos or iGaming partners. MGM’s physical casino partners include well-known names like Bally’s, Hard Rock, and The Cosmopolitan – just to name a few. BetMGM’s iGaming partners include the likes of partypoker US Network, Roar Digital, and Shared Liquidity.
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Where is MGM building a new casino?
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MGM RESORTS INVESTOR TRACING* has projects in the works in multiple states, including Maryland, Massachusetts, Louisiana, and New York. Ground was broken for the long-discussed Boston Casino project in Summer 2022, and Resorts World Katonah is constructing a $130 hotel and casino beside the Katonah Railroad Station.
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Does MGM own any casinos in Atlantic City?
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Yes. The Borgata Hotel Casino & Spa is arguably MGM’s highest profile Atlantic City asset.
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Why do MGM casinos require $1 coins?
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Federal Law permits casinos to opt-out of using currency within their establishments, but they must replace it with items of equal worth. Since one troy ounce of bullion coins is currently valued at approximately $1, the coins are a simple substitute for paper currency and coins.
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Which state has denied MGM's newest partner, DraftKings?
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DraftKings at MGM has come online in states from Michigan to Mississippi to Massachusetts, but it has not been able to secure the regulatory approvals needed to operate in South Dakota.
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Does MGM own Gold Strike Casino?
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MGM doesn’t usually put its name on regional casino properties, so the Gold Strike Casinos in Mississippi and Louisiana aren’t owned by MGM. Those casinos are actually owned by Vici Properties and operated by Caesars Entertainment.
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Does MGM own Treasure Chest Casino?
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Like the Gold Strike properties, the Treasure Chest is owned by Vici but operated by Ceasars.
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After graduating from UCLA School of Law in 1990, Andrew began his career as a law clerk in Los Angeles and Malibu. After a year of hauling files up the hills of Malibu Canyon, he returned to Orange County and built a twenty-five year career in civil litigation. For the last ten years of his practice, Andrew focused on the gaming industry; first representing card rooms, and then moving to casinos and Indian tribes. Andrew also founded JustWinSlots.com in 2001.