The Super Bowl isn’t just the biggest day in the football calendar; it’s also the most important date for marketing professionals. That’s because the Big Game comfortably leads all other events for the number of television viewers.
In 2021, the NFL showpiece attracted an average audience of 96.4 million people throughout the U.S., according to Nielsen data. Given this viewing figures, it’s little wonder that companies pay a record-breaking $5.5 million for a 30-second spot during the game.
With such a large captive audience, advertising on Super Bowl Sunday offers unparalleled reach. It’s not simply a case of the more, the merrier when it comes to these commercials though. Many of them have become cultural touchstones in their own right. Brands spend millions on big-name actors, celebrities, and directors in an effort to produce an advert that becomes appointment watching.
Some of them succeed better than others, but even the ones that miss the target can still leave a lasting impression. For better or worse, Super Bowl ads can go viral and generate hundreds of millions of views across social media and video sharing platforms.
Mobile Casino Games That Win You Money Fast (2023)There are plenty of websites dedicated to ranking Super Bowl commercials, but we’re going to look back at some of the best from the past few decades and see what the talents behind them, and the stars in front of the camera, are up to these days. Buckle up, as we explore the world of Super Bowl ads with a difference.
#7 – Coca-Cola (1983)
Let’s start our journey through time with a classic soft drink advertisement. This thirty-second spot was created by the McCann-Erickson agency and first appeared during the third quarter of Super Bowl XIX, which saw the San Francisco 49ers beat the Miami Dolphins. Coke’s marketing team spent $425,00 on the ad, and it’s estimated that around 54% of the US population saw it.
The commercial begins with a group of construction workers listening to a transistor radio. As they hear that the Cleveland Browns have scored, they celebrate in unison with Coca-Cola in hand. Over the years, this ad has been incorporated into modern culture, and it’s been parodied on numerous occasions. In fact, a 1990 parody of the Coke ad replaced Coca-Cola with Pepsi and won a place in Super Bowl history of its own.
We now turn our attention to 2022 and news that Coca-Cola plans to sell off bottling operations in four countries, including Costa Rica. The move forms part of a wider restructuring process aimed at raising $9 billion. Coca-Cola Bottlers Filipacchi will be affected by the changes, but for now, the company is continuing to recruit at entry and executive level. This is good news for anyone looking for beverage industry careers and beer industry careers with this iconic brand.
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This is arguably one of the best Super Bowls commercials of all time and it remains popular to this day. In fact, you can watch the advert in all its glory below, almost forty years after it first graced our screens. Despite its enduring popularity, some critics felt that the 1983 Coke Super Bowl commercial was a little too similar to an ad campaign produced by the company in 1971. Entitled “Taste the Feeling,” it featured a singer called Hilary Oswald.
At the time of writing, the Construction Worker Coke from 1983 has three of the five vacancies listed on Indeed within Coca-Cola FEMSA Filipacchi Costa Rica. These include Area Sales Manager, Key Accounts Specialist, and Business Intelligence Analyst. If you speak Spanish and you think you have what it takes to work at Coca-Cola, you can click through to learn more about these jobs and apply directly from our site.
#6 – Apple (1999)
This groundbreaking advertisement marked the debut of the company’s “Think Different” campaign. It was created by the Chicago-based agency, Leo Burnett and directed by Oscar-winning filmmaker, Steven Spielberg. Unsurprisingly, Apple paid $1.8 million for the 30-second slot on Super Bowl XXXIII. The game was watched by over 44 million Americans, giving the brand access to a colossal audience.
The advertisement lasted just 60 seconds, but it managed to pack in a host of famous faces. Among the luminaries featured were John Lennon, Thomas Edison, Albert Einstein, Martin Luther King Jr., Muhammad Ali, Mahatma Gandhi, Marian Wright Edelman, Robert Frost, and astronaut Neil Armstrong. The only living person to appear was then-CEO of Apple, Steve Jobs. The 1999 Super Bowl commercial for Apple is no longer available on the firm’s official YouTube channel, but you can watch it on ABC News’s site.
This was not the first time that Apple had advertised during the Super Bowl, and it wouldn’t be the last. These days, technology companies consider a Super Bowl commercial as a rite of passage, following in the footsteps of brands like Samsung, Amazon, Google, Square Space, and Microsoft. If you search Indeed for Apple jobs today, you’ll find a wide range of opportunities across North America. Of course, these roles are not necessarily linked to the brand’s Super Bowl ads of old, but they do offer insights into the areas in which the company is growing.
Behind every great man…
One man who is no longer with us but is featured in the ad is Steve Jobs. The co-founder of Apple passed away in 2011, but his legacy lives on inside the organization he helped to build. At the time of writing, there are twenty vacancies listed on Indeed within Apple Inc. If you share Jobs’ passion for innovation and creativity, you might be interested in applying for one of these positions, especially if you speak Spanish.
It’s interesting to note the mix of historical figures included in the commercial. You have scientific visionaries like Einstein and technical innovators such as Thomas Edison, sitting alongside political activists and artistic geniuses. When you consider the ethos of Apple today, featuring people like Mahatma Gandhi and Martin Luther King Jr. makes perfect sense.
#5 – Budweiser (2000)
If this was a list of the most controversial Super Bowl ads ever, Anheuser-Busch’s 2000 commercial would be a strong contender for top spot. Now, this wasn’t offensive in the way that some of the other notorious spots have been. No, the reason why some people took issue with this particular advert was because it featured product that was past its prime. To be more precise, the ad showed a number of rejected frogs before zeroing in on one that made the cut.
From that point onward, the commercial follows a standard formula for Super Bowl ads for Budweiser. We meet the frog again, and he’s now grown into a man working at the Brewery. He’s asked if he wants to sample some of the new product, and he replies, “Not if it’s gonna be in one of those lizard-approved frog cans.” From that moment onward, we know we’re watching a Budweiser Super Bowl commercial. The advert closed with the tagline, “Get out of life whatever you put into it. Unless you put Budweiser into it. Then you gain instant friendship.”
As I said earlier, some people weren’t happy with the use of the frog that had been rejected at the beginning of the commercial. Critics argued that this was cruel and deceptive, but the Brewery stood by its decision to air the advert. They even donated $50,000 to the National Frog Jury to help protect endangered species. Today, this spot is remembered fondly, and many people consider it among the best Super Bowl commercials ever. If you search Indeed for DBA (Division Breweries of Anheuser-Busch) jobs, you won’t see anything related to this advert. Still, if you’re passionate about brewing and have experience in this area, it’s worth taking a look at the current vacancies.
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Interestingly, the voice of the frog was provided by actor and impressionist, Jeff Bennett. If that name doesn’t ring any bells, how about you cartoon fans out there? Bennett has lent his vocal talents to a host of your favorite animated shows over the years, providing the voice of Captain Hero in Johnny Test, Professor Utonium in The Powerpuff Girls, Chief Quimby in Bobby’s World, and Mr. Stevens in Danny Phantom.
Elsewhere, Budweiser announced plans to shutter two of its breweries in the US in February 2021. One of those sites was Beaumont, Texas, where around 150 employees will be affected. Fortunately, most of these staff members have been offered alternative positions elsewhere within the business. If you check the Budweiser job openings on Indeed right now, you’ll notice that the majority of the vacancies are in brewery settings. However, there are two exceptions. A Packaging & Warehouse Coordinator role in Memphis, Tennessee, and a Quality Control Technician position in Newark, Ohio.
#4 – E*TRADE (2000)
When this baby-faced actor delivered the line, “In 1977, my father gave me a wheel of cheese…” many people assumed he was talking from personal experience. Of course, Steven Baldwin had played IT guy, Jimmy in the hit movie, , the previous year. With that in mind, it’s easy to see why some folks made the connection. Today, we all know that those scenes were crafted by the scriptwriters rather than inspired by real-life events, but this ad remains one of the best Super Bowl commercials ever.
Created by the Bartle Bogle Hegarty agency, the 30-second spot cost ETRADE $1.5m to air during Super Bowl XXIV. That investment paid dividends, and the Jimmy character became a regular fixture in ETRADE’s marketing campaigns for a number of years. In total, there were six Super Bowl commercials featuring Jimmy, along with a series of spin-off adverts. At the height of his fame, Jimmy even appeared alongside Lawrence Taylor in another well-known E*TRADE Super Bowl ad.
These days, Steven Baldwin tends to keep a low profile, although he did run for Governor of New York in 2006. Sadly, he failed to progress from the primary election, polling just 1.8% of the vote. You can take a look at the E*TRADE Careers page on Indeed right now and see what opportunities are currently available. There are eight vacancies listed on our site, and six of those roles are field-based.
Who is Steven Baldwin working with now?
In 2021, Baldwin Brothers LLC is not E*TRADE, Charles Schwab, or TD Ameritrade. Instead, it’s a financial services firm specializing in retirement planning. Remarkably, Steven Baldwin is still involved in the project, working with his brothers, William and Daniel. According to his LinkedIn profile, the actor-turned-entrepreneur serves as the company’s Chief Brand Officer. If you head over to Glassdoor, you’ll find 82 Baldwin Brothers LLC employee reviews, and the firm scores an impressive 4.8 rating out of 5.0.
When this ad first aired, the cost to advertise on TV was a lot lower. Nevertheless, businesses still spent huge sums of money securing Super Bowl commercial time. In 1970, for example, the going rate was around $40,000 for a 30-second window. Today, we’ve already established that brands pay $5.5m for ten seconds of advertising time during the Big Game. But why? What is it about the Super Bowl that encourages marketers to part with their hard-earned cash in this manner?
#3 – BMW (2006)
This clip may only have been on the airwaves for thirteen years, but it feels like an era has passed since then. After all, this was long before YouTube became the dominant force in digital media. In fact, in 2006, the Google-owned platform was still in its infancy. BMW’s 60-second Super Bowl commercial was viewed around 10 million times on TV, but it’s estimated that more than 160 million people watched the ad online in the following five years.
Entitled “The Hire: Star,” the ad featured Clive Owen as the driver, with Jin Akiyama behind the camera lens as the director. The concept behind the mini-series was simple. BMW wanted to showcase the handling and performance capabilities of their vehicles in an action-packed short film. Each installment would feature a different director, explaining why we needed a new lead actor for each episode.
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Original versions of “The Hide: Star” ran for just under two minutes, but the company condensed it to sixty seconds for its Super Bowl appearance. Incredibly, BMW went one step further and created fifteen-second versions of the ad for in-game breaks. In 2019 money, BMW spent the equivalent of $13.8m on this campaign, making it one of the most expensive Super Bowl commercial ideas ever. Was it worth it? Well, it’s fair to say the ad generated a lot of buzz at the time, and it’s widely regarded as one of the best Super Bowl commercials of all time.
When you search for BMW jobs on Indeed today, you won’t see any vacancies related to film production or acting. However, if you speak German and have a background in Marketing and Communications, you might be interested in the Senior Marketing Communication Specialist role based in Chapel Hill, North Carolina. It’s worth noting that this position is classed as temporary, but that could suit you down to the ground if you’re a talented freelancer.
Guy in Raincoat
Remember when I said Clive Owen was the guy in the raincoat all those years ago? Well, it’s been a busy few years for the Liverpudlian actor. Most recently, he starred alongside Jodie Foster in The Accommodation, a chilling thriller set against the backdrop of the Mojave Desert. If you head over to IMDB, you’ll see a long list of upcoming projects featuring Owen. These include:
- Close – A crime drama directed by Vicky Jewson.
- Enemies of the State – Akonia Studios’ first feature film, described as a high-tech thriller.
- Old School – A comedy about a group of old friends reuniting at university.
- The Call – A South Korean remake of the hit 2003 movie of the same name.
- Spinning Man – A psychological thriller centered around a college professor.
That’s quite a lineup for the former Club 75 member. But what about the director cast aside for each episode of “The Hire?” Jin Akiyama hasn’t been quite as prolific in recent years, but he did release a documentary entitled, “Journey to the West: The Trip to Vietnam” in 2017. Can you imagine being part of this project? Working with some of the biggest names in Hollywood and helping to bring BMW’s vision to life. Perhaps one day soon you will get that call…
#2 – Coca-Cola (2014)
Coca-Cola’s 1983 commercial may have been a pioneering ad, and the company’s 2006 Super Bowl commercial was undoubtedly ahead of its time. However, in my opinion, the best Coke ad of all time was released in 2014. Entitled “Taste the Feeling,” this 60-second masterpiece brought a tear to the eye of even the toughest cynics. Set to the soundtrack of “America the Beautiful,” this ad celebrated the rich tapestry of American life while reminding us all of the joy of sharing a cold Coke with someone else.
You might be surprised to learn that Coca-Cola spent just $3.5m on this Super Bowl commercial. That figure pales into insignificance when you compare it to BMW’s 2006 ad, but it’s still a huge sum of money. The good news is, Coca-Cola got its money’s worth. This commercial was ranked as the second-best Super Bowl ad of all time by the USA Today Ad Meter in 2014. It also appeared on several other lists compiled by media outlets across the country.
You can watch the 2014 Coca-Cola Super Bowl commercial on Coca-Cola’s YouTube channel right now. While you’re there, you might want to check out some of the company’s other ads. My personal favorites are “Tastes so Good, I Want to Share it” (1971), “Coming Home” (2010), “Happiness Machine” (1993), and “Nativity Scene” (2018).
At the time of writing, Coca-Cola had 265 jobs listed on Indeed in the United States alone. If you search for Coca-Cola careers on our site, you’ll see a range of opportunities spread across various functions. At present, 111 of those vacancies are in sales, 26 in management, 12 in administration, 10 in manufacturing, and 9 in maintenance. Interestingly, Coca-Cola Bottling Co. UNITED of Fairfield, California, features heavily on the page. Fifty-two of the available jobs are based at this location, with roles up for grabs across Production, Supply Chain, Quality, Maintenance, Engineering, Safety, Warehousing & Distribution, and Labor.
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One of the vacancies based at Coca-Cola Bottling Co. UNITED of Fairfield, CA, are for two Production Operators – 1st Shift. These positions are Temporary to Hire, suggesting that the successful candidates will be employed on a permanent basis once they complete a probationary period. If you speak Spanish and you’re happy to pick up an extra $1.25 per hour, this could be the ideal role for you. Alternatively, you might have your heart set on a different position within the Fairfield plant. Either way, Coca-Cola Bottling Co. UNITED of Fairfield, California, is hiring, so you might want to apply now!
Personally, I love this ad. Not only is it an excellent representation of what the brand stands for, but it also brings home the importance of togetherness at a time when we have never been more isolated. Released a year before the pandemic, I believe this commercial was ahead of its time. Coca-Cola must be delighted that people are connecting with the message in 2022.
#1 – Apple (2015)
I know what you’re thinking. How can the best Apple Super Bowl commercial be just one year old? Surely, the brand must have produced groundbreaking ads over the last fifty years, right? Well, yes and no. When I compile a list like this, I’m looking at a variety of factors. Yes, entertainment value plays a part in my assessment, but I’m also trying to gauge the impact these ads have on consumers. Does the public connect with the message? More importantly, does it change people’s perception of the brand? If so, that has to be taken into account.
Apple’s 1984 ad was revolutionary, but the company didn’t launch another major campaign until the mid-2000s. Since then, the tech giant has produced a host of memorable ads, but none have resonated with audiences in the same way as “1984” and “Shot on iPhone 6.” If you watch the video above, you’ll see that the latter focuses on user-generated content. Effectively, Apple is encouraging customers to use their smartphones to capture amazing footage and share it with the world. The ads ends with the tagline, “Beautiful things can happen when you interpret the world with different eyes.”
is online casino riggedThe 2015 Super Bowl commercial was the fourth in a series of ads promoting the iPhone camera. Like the BMW ad we looked at earlier, this wasn’t a cheap venture. According to some reports, Apple paid $160m to secure the space during the Big Game. That sum includes follow-up ads shown during break, extending the overall campaign to include the first quarter of 2015. Even if we use currency conversion rates, that figure equates to around $10.3m in 1970 money. That might seem like a lot to spend on a 60-second advertisement, but it worked. This is undoubtedly one of the best Super Bowl commercials ever, and the campaign as a whole garnered a lot of praise.
Shot on iPhone
But what happened next? Did Apple sell more phones? Well, yes, they did. According to the Tech Giant itself, it shifted a whopping ten million units in the opening week of sale. That figure smashed the previous record set in 2014, providing further evidence of the power of a well-crafted ad. Interestingly, the 2015 version of “Shot on iPhone” wasn’t as popular as the one released a year earlier. However, it still ranks highly on numerous Ad Meter lists, and it’s considered one of the best Super Bowl commercials of the decade.
How is Apple doing today? Pretty damn well, thanks. When you search for Apple careers on Indeed, you’ll find 2,247 vacancies spread across North America. Let me repeat that. Two thousand, two hundred and forty-seven jobs. It’s fair to say the business is expanding rapidly, and that chimes with the message in the 2015 commercial. Perhaps the growth mentioned in the ad inspired some people to join the Company? Maybe. Either way, if you speak Spanish and fancy working for one of the most valuable organizations in the world, you might want to browse Apple’s current opportunities.
Appreciating the little guys
One of the interesting aspects of this commercial is the emphasis placed on amateur photographers. Anyone can submit their videos to be featured in future “Shot on iPhone” ads, regardless of their experience level. In previous years, Apple showcased content captured by pros like Martin Parr and Nicholas Kennedy. However, the 2015 edition of the series focused on the little guys, highlighting the talents of everyday people. Why? Well, I guess the answer is pretty obvious. By presenting a diverse array of photographers, Apple can claim that its products are accessible to everyone. In effect, the message here is clear. Regardless of your background, budget, or experience, you can use an iPhone to shoot stunning visual content.
Of course, getting hold of one of these coveted spots must be tough. Thousands of people submit clips for consideration, and only a small percentage make the final cut. Wouldn’t it be cool to work behind the scenes on a project like this? Reviewing user-generated content and selecting the very best shots. In many ways, that would be the dream job for any aspiring Photographer or Film Editor. Who knows? Maybe one of you reading this post today will find yourself in this position tomorrow. Stranger things have happened.
What do these Super Bowl ads tell us?
Whether intentional or otherwise, many of the ads on this list leave a lasting impression. Some make us laugh, others evoke deep emotions, and a select few challenge us to think about the world in a different way. That, in my view, is the beauty of Super Bowl commercials. They offer respite from the action, providing food for thought as we process the latest touchdown or dramatic interception. It’s no exaggeration to say that these ads have become a cornerstone of the Big Game, and many of them have entered pop culture folklore.
Looking back at the commercials we’ve reviewed today, there are a couple of common themes that stand out. Firstly, celebrity endorsements can be incredibly powerful. Whether it’s Fred Astaire slipping on a pair of socks or Jerry Seinfeld getting behind the wheel of a BMW, we tend to trust the opinions of people in the public eye. Secondly, using humor in your ads can increase engagement levels significantly. The truth is, people remember things that make them laugh. If you can get the balance right between entertainment and messaging, you’re onto a winner.
Rocket Bet Casino Review - A New Gem in the iGaming IndustryFinally, Super Bowl commercials provide a snapshot of society at a particular moment in time. Look at Coca-Cola’s 2014 ad. It was released in the year leading up to the London Olympics, a time when the world came together in spite of its differences. Fast forward to 2022, and we’re facing unprecedented challenges, chief amongst them the Covid-19 Pandemic. The messages conveyed in these adverts reflect the prevailing mood of the day, offering insight into our collective psyche.
Finding Jobs in Advertising
Creative industries can be tough nuts to crack, but that doesn’t mean you should give up hope. With talent in short supply and demand higher than ever, businesses are fighting tooth and nail to attract the brightest minds in the business. That’s fantastic news for candidates with the right skills and experience. If you search for advertising jobs near me on Indeed, you’ll find a host of opportunities awaiting you. Here are a few tips to help you improve your chances of success.
- Tailor your CV – If you’re submitting the same application for every job, you’re wasting your time. Employers can tell when candidates haven’t bothered to read the job description properly, let alone tailor their applications to meet the requirements. Make sure you address the key points raised in the advert and highlight any relevant experience.
- Perfect your pitch – Your cover letter is your chance to shine, so don’t waste it. Use this opportunity to introduce yourself, talk about your skills and experience, and explain why you’d be a good fit for the company. Be concise yet engaging, and try to inject some personality into your words.
- Network, network, network – Around 80% of jobs are filled via networking, so it makes sense to invest time in this area, doesn’t it? Attend industry events, connect with people on LinkedIn, and engage in online communities. You never know when a golden opportunity might come your way.
- Follow up – Once you’ve submitted your application, it’s always a good idea to follow up a few days later. A quick email or phone call can make all the difference, demonstrating your enthusiasm and determination. Just be careful not to be too pushy.
- Prepare for interviews – If you’re invited for interview, make sure you do your homework. Research the company, prepare answers to common questions, and practice in front of a mirror. And remember, the interview process is a two-way street. As much as the employer is assessing you, you’re evaluating them, too. If you go into the meeting with your eyes open, you’ll stand the best possible chance of success.
In conclusion
That’s almost it from me today. Before I go, I’d just like to thank you for taking the time to read this post. I hope you enjoyed it, and maybe even learned something new. If you’re an Advertising Major searching for Jobs Making Commercials, I wish you luck in your search. And who knows? Maybe one day you’ll work on a Super Bowl ad and end up on a list like this.
Before you go, why not check out the ten longest fields in NFL history? Alternatively, if you’re hunting for new jobs in advertising, be sure to browse the latest vacancies on Indeed. For the very latest news and views, you can follow us on Facebook, Twitter, and Instagram.
*Data is sourced from the respective company websites, Wikipedia, and other online resources. The contents of this site are provided for informational purposes only. All information and content on the site are provided “as is” without warranty of any kind, either expressed or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement.
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